Design Thinking Journey

Stage 1

Empathize

Understand your user deeply — who they are, their journey, their needs.

Persona Profile

Persona Name

Occupation / Role

Demographics

Psychographics

Goals & Motivations

Frustrations & Pain Points

Preferred Channels

Representative Quote

Template:

AI Stage Insight

Analisis cerdas berbasis data yang sudah Anda isi

Menganalisis data Anda...

DT Coach — Empathize

Stage 1 AI assistant

Thinking...

Stage 2

Define

Synthesize insights into a clear problem statement using JTBD and POV.

Jobs To Be Done Canvas — Osterwalder Value Proposition Design

Customer Jobs

Functional

Social

Emotional

Pains

Severity

Pain 13

Pain 22

Pain 34

Gains

Relevance

Gain 14

Gain 23

Gain 35

POV Statement Builder

User

Need

Insight (because...)

Your POV statement will appear here...

How Might We Statements

Generating HMW...

Insight Clusters

Cluster theme

AI Stage Insight — Define

Analisis data JTBD, POV, dan HMW Anda

Menganalisis data Anda...

DT Coach — Define

Stage 2 AI assistant

Thinking...

Stage 3

Ideate

Generate and prioritize creative solutions using VPC, SCAMPER, and brainstorming.

Value Proposition Canvas — Osterwalder · Mapped to JTBD from Define stage

Value Proposition

Products & Services

Pain Relievers

Gain Creators

Customer Segment

Customer Jobs (from JTBD)

Pains (from JTBD)

Gains (from JTBD)

Brainstorming Canvas

Generating ideas...

Substitute

Combine

Adapt

Modify

Put to other uses

Eliminate

Reverse

High Impact / High Feasibility — Do Now

High Impact / Low Feasibility — Plan

Low Impact / High Feasibility — Quick Win

Low Impact / Low Feasibility — Deprioritize

AI Stage Insight — Ideate

Analisis ide dan prioritas solusi Anda

Menganalisis data Anda...

DT Coach — Ideate

Stage 3 AI assistant

Thinking...

Stage 4

Prototype

Build tangible representations of your best ideas to test assumptions.

Prototype Planning Canvas

Prototype Name / Version

Prototype Type

Question this prototype answers

Key assumptions being tested

Materials / Tools needed

Time & Resources

Scene 1

What happens

Scene 2

What happens

Scene 3

What happens

Scene 4

What happens

Scene 5

What happens

Scene 6

What happens

Assumption Mapping

Critical Assumptions (high risk)

Safe Assumptions (low risk)

Choose a tool to build your prototype — visual, interactive, video, audio, or app.

Canva

Poster, infographic, social media, presentation, video

VisualVideoPoster

Claude Artifact

Interactive app, web UI, dashboard, calculator, game

AppInteractiveWeb UI

Google AI Studio

Multimodal — image, audio, video, AI flow with Gemini

MultimodalAudioVideo

Google Gemini

Image generation, document creation, deep research

ImageDocumentResearch

Prompt Configuration

Target Tool

Output Type

Describe your prototype idea

Target User (Persona)

Key Message / Goal

Style / Tone

Language

Building prompt...

AI Stage Insight — Prototype

Analisis rencana prototipe dan asumsi Anda

Menganalisis data Anda...

DT Coach — Prototype

Stage 4 AI assistant

Thinking...

Stage 5

Test

Validate with real users, capture feedback, and iterate toward the best solution.

Test Plan Builder

Test Objective

Target Users

Test Method

Success Criteria

Test Script / Scenario

Feedback Capture

Positives (what worked)

Issues (what didn't work)

Questions & Surprises

Analyzing...

Iteration Log

AI Stage Insight — Test

Sintesis hasil pengujian dan feedback pengguna

Menganalisis data Anda...

DT Coach — Test

Stage 5 AI assistant

Thinking...